# Metricool

> Plans, schedules and measures your social posts, and shows how competitors are doing. Has an AI assistant for captions.

- ShipRadar page: https://shipradarai.com/tool/metricool
- Official site: https://metricool.com
- Category: Marketing & Sales
- Price: Free plan · from $20/month (Free plan; Starter from $20/month)
- Skill level: Beginner-friendly
- Works on: Web, iPhone & iPad, Android
- You get: Text
- Good for: [Run my social media](https://shipradarai.com/do/run-social-media)
- Last checked: 2026-10-15

## ShipRadar verdict

Metricool's free plan schedules 20 posts a month, tracks 5 competitor profiles and includes an AI assistant, but leaves out LinkedIn and X.

- Best for: Seeing what works for you and your competitors, then scheduling from the same place.
- Not great for: LinkedIn or X on the free plan. Both are excluded.
- Watch out: Free allows 20 posts a month; prices are per number of brands.
- Consider instead: https://shipradarai.com/tool/buffer

### Sources
- [Metricool pricing](https://metricool.com/pricing/)

Added by ShipRadar editors as a well-known tool. Published by ShipRadar, an independent guide to AI tools for everyday people: https://shipradarai.com