Metricool
Plans, schedules and measures your social posts, and shows how competitors are doing. Has an AI assistant for captions.
Our take
Metricool's free plan schedules 20 posts a month, tracks 5 competitor profiles and includes an AI assistant, but leaves out LinkedIn and X.
Also look at Buffer.
The quick breakdown
- Good for
- Seeing what works for you and your competitors, then scheduling from the same place.
- Not great for
- LinkedIn or X on the free plan. Both are excluded.
- Watch out
- Free allows 20 posts a month; prices are per number of brands.
- What people say
- Few independent reviews in our sources.
Based on Metricool pricing, plus the tool's own site. Not much independent feedback exists yet. Checked Oct 15, 2026. Prices change, so confirm before you pay.
Good for
Quick facts
- Price: Free plan (Free plan; Starter from $20/month).
- Works on: Web, iPhone & iPad, Android. You get: text.
- Last checked: Oct 15, 2026.
- What it is: Metricool is a marketing & sales tool. Plans, schedules and measures your social posts, and shows how competitors are doing. Has an AI assistant for captions.
- Where it was found: Added by ShipRadar editors as a well-known tool in Marketing & Sales.
- Tags: Free tier.
- Traction: Editor's pick.
- Official link: metricool.com
Common questions
What is Metricool good for?
Seeing what works for you and your competitors, then scheduling from the same place. It's not the best pick for: linkedIn or X on the free plan. Both are excluded.
Is Metricool free?
Free plan; Starter from $20/month. Prices change, so check the official site before you pay.
How hard is Metricool to use?
ShipRadar rates it Beginner-friendly: no tech skills needed.
What should I watch out for with Metricool?
Free allows 20 posts a month; prices are per number of brands.
What are good alternatives to Metricool?
Our takes
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