Buffer
Schedules your posts to Instagram, TikTok, LinkedIn and more, with an AI assistant that drafts and rewrites captions.
Our take
Buffer schedules posts across your social accounts, and its AI assistant is included even on the free plan (3 channels, 10 queued posts each).
Also look at Metricool.
The quick breakdown
- Good for
- Small businesses and creators who want to plan a week of posts in one sitting.
- Not great for
- Agencies running many brands. Per-channel pricing adds up.
- Watch out
- The free plan holds only 10 scheduled posts per channel at a time, across up to 3 channels.
- What people say
- Recommended in r/socialmedia threads as the simple scheduler.
Based on Buffer pricing, r/socialmedia: tools for creating posts. Checked Oct 15, 2026. Prices change, so confirm before you pay.
Good for
Quick facts
- Price: Free (Free for 3 channels; $5/month per channel).
- Works on: Web, iPhone & iPad, Android. You get: text.
- Last checked: Oct 15, 2026.
- What it is: Buffer is a marketing & sales tool. Schedules your posts to Instagram, TikTok, LinkedIn and more, with an AI assistant that drafts and rewrites captions.
- Where it was found: Added by ShipRadar editors as a well-known tool in Marketing & Sales.
- Tags: Free tier.
- Traction: Editor's pick.
- Official link: buffer.com
Common questions
What is Buffer good for?
Small businesses and creators who want to plan a week of posts in one sitting. It's not the best pick for: agencies running many brands. Per-channel pricing adds up.
Is Buffer free?
Free for 3 channels; $5/month per channel. Prices change, so check the official site before you pay.
How hard is Buffer to use?
ShipRadar rates it Beginner-friendly: no tech skills needed.
What should I watch out for with Buffer?
The free plan holds only 10 scheduled posts per channel at a time, across up to 3 channels.
What are good alternatives to Buffer?
Our takes
- Best AI for social media posts (that don’t sound like everyone else’s)
- Best AI for small business owners (what actually saves time)
Featured in
- Best free AI tools
- Best AI tools for writing
- Best AI tools for marketing & sales
- Best AI tools for business
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